Hi, my name is Morten
I’m a Digital Specialist with 13 years of experience
I help businesses grow by enhancing their online brand and engaging customers. With a strong toolkit and extensive experience, I have a clear understanding of the digital landscape.
I lead commercial teams, aligning online strategies with business objectives, and pay close attention to performance data for better decisions.
Currently seeking a new opportunity with a passionate and committed team, eager to share my knowledge. I value a workplace that emphasizes teamwork and mutual support among colleagues.
Personal facts
- Residing in Rødovre with my wife
- Proud parent of twin girls
- Enthusiastic about basketball (standing at 203cm)
- Former drummer
- Detail-oriented nature
- Prominent C on Disc-model
- More of a doer than a teller
Key skills
Digital Transformation
I excel in leading digital transformation projects, blending technical expertise with a user-focused approach to enhance operational efficiency and user satisfaction.
Strategic Development
I develop and execute effective digital strategies that optimize reach, engagement, and deliver measurable business results.
Digital Marketing
With a focus on data-driven insights, I specialize in creating captivating campaigns that successfully attract and convert high-quality leads.
Recent experience
Marketing Manager
– Capio Private Hospital
2022-now
- Developing & Executing Online Strategy for Capio Privathospital
- Leading Branding and Awareness Initiatives
- Leading Performance Marketing Initiatives: Online Campaigns – Google Ads, Meta Ads, LinkedIn Ads
- Leveraging marketing automation and tailored content for lead nurturing
- Project Lead for new capio.dk (WordPress): wireframing, prototyping, project management
- Leading Creative Production: Graphics and Video Production
Project Marketing Manager
– ABC Consulting Engineers
2018-2022
- Responsible for development and execution of online strategy
- Driving B2B (ABM) efforts through online and offline channels
- Performance Marketing Lead – generating leads via digital channels/platforms
- Utilizing marketing automation and tailored content for effective lead nurturing
- Developing and maintaining CRM platform for strong customer relationships
- Planning and executing webinars and physical events
- Responsible for developing, improving, and maintaining www.abc.dk
Digital Marketing Manager
– Presidents Institute
2017-2018
- Planned and executed digital marketing campaigns targeting international C-level and Senior Executives
- Developed end-to-end marketing strategies to boost ticket sales for Presidents Institute’s biannual conferences
- Created high-converting landing pages, email marketing, and PPC campaigns on Facebook, LinkedIn, and Google
- Oversaw all video-related operations, including conducting interviews with C-Level executives and capturing content for Presidents Summit and other needs.
Video production
Utilizing my video production expertise, I have created compelling content that resonates across platforms. From concept to execution, I leverage techniques in visuals, narratives, and editing to captivate viewers and deliver impactful marketing messages.
How can I help?
T: +45 6131 2018
E: m.skov@me.com